Eldorado is a stone veneer company with a great marketing team in place and multiple product lines. We were brought in to help them with their new campaigns for three of their brands.
ESTABLISHING BRAND EQUITY
First we wanted to be sure we understood the brand equity for the parent company.
ESTABLISHING HIERARCHY AND BRAND ESSENCE
Next we moved into how each line fit with the parent brand and how they stood apart.
After establishing the hierarchy and the brand essence for each brand we set out to write creative campaigns for each one.
Once the campaigns were approved we produced one film for each brand which was edited into multiple assets to be used in multiple channels.