ElDorado
Brand identity
ElDorado is a stone veneer company with a great marketing team in place and multiple product lines. We were brought in to help them with their new campaigns for three of their brands.
First we wanted to be sure we understood the brand equity for the parent company.
Next we moved into how each line fit with the parent brand and how they stood apart.
Once the campaigns were approved we produced one film for each brand which was edited into multiple assets to be used in multiple channels.
